Google Incorporating Gmail into Search Results: Your Email Marketing Just...
Google recently announced they will be testing incorporating Gmail into their search results. “Sometimes the best answer to your question isn’t available on the public web—it may be contained somewhere...
View Article5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics...
Most businesses start the year by creating goals and objectives. What many businesses don’t know is that Google Analytics can greatly assist them in achieving those goals. The first step is to start...
View ArticleThe Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank via...
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be reckoned with. Are you interested in taking...
View Article10 Ways to Integrate Vine into your Social Media Marketing Strategy via...
There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a...
View Article6 Feed Readers to Replace the Google Reader Void via @sejournal, @marceladevivo
So July 1st is looming in the distance with gray clouds hanging heavy and your anxiety is building as to what you’re going to do the day the Reader dies. No one really knows why. Well, you have...
View ArticleFeeding the Content Machine: 6 Steps to Repurpose and Maximize Content...
Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has closed so many loopholes and is forcing online marketers to focus on...
View ArticleHow to Create and Promote Successful Social Media Giveaways (and build SEO...
As much as I love guest blogging, I think it’s important to diversify your back link portfolio. Focusing on just one type of back link creates a very contrived backlink profile which, if there’s ever...
View Article5 Ways to Protect your Website from Google SEO Penalties via @sejournal,...
Everyone in SEO is talking about it…a new Penguin update is on the way and it is rumored that it will make last April’s ruthless Penguin update look like child’s play. People are running scared,...
View ArticleHow to use Podio as a Content Marketing & Link Building Tool via @sejournal,...
Sick and tired of BaseCamp, or other project management solutions that simply can’t provide your online marketing team the level of organization and customization that you need? I’m going to share one...
View Article4 Ways to Improve Performance Marketing on Facebook via @sejournal,...
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can increase conversion rates and low how...
View ArticleBenchmarking & Analytics: How to Track the Effects of your Social SEO...
With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns....
View Article12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing via...
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back...
View ArticleGoogle Reader Is Almost Gone, But Do You Really NEED An RSS Reader...
It’s been 3 months since Google announced that Reader was being put out to pasture, and now July 1st is looming just around the corner. Have you found your replacement yet? Shortly after the...
View ArticleHow to Protect your Site and Recover from a Google Penguin Penalty via...
A month after Penguin 2.0 was released, the dust is settling and most people are eager to know: What exactly is Penguin 2.0 filtering? How does Penguin 2.0 differ from Penguin 1.0? What can I do to...
View ArticleBeyond Search & Social: Online Marketing in 2014 via @sejournal, @marceladevivo
Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential clients...
View ArticleIs there ROI in Social Media? Really? via @sejournal, @marceladevivo
Many people question the value of social media. Is there a quantifiable ROI? Can you measure a clear return on investment, as you can with Adwords or to some extent, Google Organic? I asked this...
View ArticleAfter Guest Blogging…What’s Left for “Safe” Link Building? via @sejournal,...
As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has been devalued, alongside every other known scalable method to build links,...
View ArticleHow to use Google+ to Increase Brand Engagement via @sejournal, @marceladevivo
A recent student by Forrester Research unveiled shocking facts: Of 60,000 US online adults who use social sites, 22% visit Google+ each month. Brands have collected 90% as many fans on Google+ as on...
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